P5

Drne

A) Purpose -

The purpose of 'Drne' is that its a food delivery service that instead delivers by drone rather than a delivery driver. From this the food gets to be sent to a customer quicker while still containing the foods quality.

B) Content -

1st Draft Wireframes

Feedback

On the website home page I should include more into the top bar of the website, or else it comes across bland and empty.

On the phone home page some icon are larger than the other like the profile icon and the back space icon.

For the phone account page the boxes displaying the options shouldn't be as long and reaching each end of the screen.

For the website account page, not enough of the space is being used and the positioning of the boxes comes across as awkward.

2nd Draft Wireframes

Flow chart

Site Map

  

Privacy / Security Measures

The website will run on a HTTPS encryption allowing users to follow through a safe and encrypted connection and reduces the chance of being hacked into. Data protection is important for our website since users will be creating accounts with information regarding their name, card and postcode information. Our website and app will be blocked with a digital fire wall as well as having anti malware running through the systems at all time to detect any possible on coming threats. We will also be following General Data Protection Regulation (GDPR) in regards to keeping users data protected and secure and for all a users data to be deleted if wished from the user.

C) Target User -

Comparing my idea to already existing similar ideas:

Deliveroo

Deliveroo's welcome page is simple and easy to follow, they display the most important parts of the page with either large blocks of white or the use of the colour purple to contrast from their branded turquoise colour. They do a good job of allowing the viewers eyes to follow as the first thing to notice is a large burger, easily to show what their website represents and very good use of persuasion by enticing a viewer. Then the eyes slowly drift over the text on the left which then displays a well made and persuasive tag line which then allows your eyes to drop and follow the instructions to ordering their food. 

 

Just Eat

Just Eat's welcome page is simple enough, but can come across as distracting. The use of the rainbow can be seen as either positive and negative. On the positive side it could lead your eyes towards the centre and allowing the viewer to follow the instructions. But on the negative side it could lead viewers eyes to look all over the place, and even if it drags their eyes to the centre, the first thing they don't even notice is the food, which is the whole reason they have gone onto the website in the first place.

One Delivery

One Delivery uses the contrast between red and white very well, by allowing the white to pop out very well due to their branded shade of red. The first thing you see when entering the website is the tagline itself and it being a persuasive one as well. After that it allows the viewers eyes to drag off and see the transparent food behind the text to perhaps persuade the viewer into using the website as well as see what they can be in for when ordering from here. The design also uses 'space' very well, in making the top half larger from the bottom to not allow the viewers eyes to instantly go for the large and contrasting red presented at the bottom. 

Users Journey

Our pen portrait character Tony is in his house on a Friday night watching The Jungle Book with his girlfriend, he'd prefer to be out with a couple of his friends but is tired from his university course. Both of them are hungry and aren't bothered for going out for dinner, Tony goes onto the app store on his phone to find a food delivery service application. Tony notices Drne for its fast delivery service and interest in the food being delivered by drone. Tony goes onto his phone and opens up the Drne app and goes straight to placing in his postcode rather than making an account first. Him and his girlfriend decide on ordering a Nandos, Tony orders 'peri peri chicken' and selects his chicken as 'extra hot' as well as ordering some extra spicy fries as an extra. After selecting their food, Tony creates an account and orders theirs meal.

D) Production Plan & Launch Date -

Budget

Production Plan

Launch Date: 9TH DECEMBER

E) Revenue -

Possible Revenue Streams

The way food delivery services make money is through commission fee's and delivery fee. When users order there food they'll have to pay an extra £2.50 for our delivery fee, as well as the restaurants paying us 10% of the order from commission fee. If a user orders a meal that costs around £30, we would gain £5.50 for both delivery and commission fee from that order; if we are able to deliver meals every 15 minutes we would be making £22 an hour from one drone. If we had 30 drones out delivery meals simultaneously, we would be making £660 an hour.

We can also make money through advertisements, the ads will be restaurant based and the advertisements will be placed on the restaurant selection screen and will be placed in between the restaurants and labelled as sponsored ads. Adsense can vary depending on the advertiser but say for every 100 page viewers an advertiser would give us £1. If we get 100,000 daily page views we would gain £100 from just one advertiser, but if he had 10 different sponsored restaurant ads on the first page of the restaurant selection screen, we would be making £1,000 a day.